So I've just watched the Burberry menswear live stream, and I've decided that I'd very much like a Burberry boy. Packaged complete with an oversized flying jacket, chunky cream jumper, zip detail trench coat and perfectly slouched satchel bag, in black, for me to 'borrow', please.
Christopher Bailey has proved worthy at the helm of Burberry - successfully working his magic transforming the brand from the emblem of the chav, to the uber cool label it is today. I'd also noticed that he's love love lovin' George Craig, of One Night Only. Not only was George in the SS10 campaign (his second for Burberry), he also sat front row at the menswear collection, and comically bopped along when his own song, 'You and Me' played while the models did their thang. One lucky boy, eh?
View the AW10 menswear collection here.